The days of brick and mortar shops are well past its prime and on its slow descent to oblivion. Much of the reason has to do with how easy it has become for people to do business and shop for goods and services through the internet. With high-speed internet access on mobile devices, many have opted for the convenience of their own homes rather than having to incur the transportation costs of getting to and from their usual stores.
From Store to Web
As the transition continues, a business would be wise to incorporate an e-commerce feature to their website to facilitate and become part of this transition. Although it may cannibalize from sales and foot-traffic at a traditional brick and mortar store, the reality is that it is better to go with the flow of technological change rather than try fighting it.
Making a website become more e-commerce friendly involves including features where customers can feel assured that their shopping experience will somewhat resemble that of physically being at a store. All the products and services need to be prominently featured. Succinct and accurate information and pricing needs to be visible so that visitors know more about what they are about to buy.
Making the Sale
The key feature is the point of sale system. This is where one can obtain the service of a website shopping cart designer that can assist in creating a secure system where payments will be processed. Similar to how one approaches the cash register in a shopping cart or basket, the shopping cart experience online needs to be secure, ensure confidence, and be as user friendly as possible. It needs to be as easy as being on the line, having the products added up, and then the total amount being paid.
This simple action, when done online, needs to be as seamless as possible. But although it looks simple to the user, all the backend work needs to be carefully curated and maintained so that customers keep coming back for more.